
That is the future direction, where the company sees the greatest potential for growth and new revenues. Steam power, electricity and then the computer chip all pushed economic progress, and now the melding of the digital and physical worlds that connectivity permits is doing the same, said Shaun Andrews, Lumen’s chief marketing officer. Smart cities, retail and industrial robotics, real-time virtual collaboration and automated factories are some of the applications that Lumen believes it can help customers achieve in what it and others call the 4th Industrial Revolution. Lumen is now pushing to offer more higher-value applications and enterprise services directly to its customers, reflected in the company’s new motto: “The Platform for Amazing Things.” That has helped CenturyLink survive even as consumers cut their home phone lines in favor of wireless providers and switched off DSL in favor of faster alternatives.īut transporting light signals can also be a commodity service. Lumen is a measure of the brightness of light, and the company’s competitive advantage this century has come from its massive fiber network, stretching 450,000 route miles.
#LUMEN LOGO SOFTWARE#
Along with internal software innovations, they have given Lumen the ability to provide enterprise customers with a variety of services in a variety of areas. Outside of those name-changing transactions, the company has made dozens of other ones, small and big, such as Broomfield-based Level 3 Communications. It isn’t because of one big acquisition, but rather a bunch of smaller ones. Now, another new name and logo will go up on the company’s buildings across the metro area. Qwest Communications International, an up and coming fiber-optic network, acquired the much larger US West, only to get into trouble with regulators, leaving it a vulnerable target for CenturyLink, a traditional phone provider out of Louisiana, after the tech and telecom boom went bust.

Those around a while may remember Mountain Bell, the local phone company, which became US West in an anti-trust spin-off from AT&T.


Partners,” said Lumen CEO Jeff Storey, in a statement on the name change. Lumen is all about enabling the amazing potential of our customers, by utilizing our technology platform, our people, and our relationships with customers and “Our people are dedicated to furthering human progress through technology. Digital Replica Edition Home Page Close MenuĬenturyLink has taken on a new identity - Lumen Technologies - a name it says better highlights the company’s future direction and focus.
